Everyone understands the importance of a press release. It generates interest and excitement in a product, and creates an underlying sense of importance. If a product is in an article, surely it must be important or useful? Press releases are a great way to not only get noticed, but get noticed online. Since most in print updates are simultaneously posted online, such postings can help direct traffic to your company website. Some examples of well known press release companies are CNN, AP, and i News wire.
Some companies are taking advantage of this opportunity and using free news wire services in order to spread the word about their company. These press release sites update in multiple places at the same time, and send the information to multiple websites that might find it useful. Sometimes this can create an information wave, where it is picked up by one website after another as each finds value in the notice about your company. For this reason, it is important to try and have eye catching, relevant content.
There are multiple websites you can use for this purpose. I News wire is one. Although i News wire is not free, it has a fairly affordable monthly fee and comes with good customer reviews, albeit on their website. Another example would be the CNN news wire, which features the award winning articles and videos that have been featured in CNN News.