Why are press releases important for helping businesses get the word out about their product or services? There are many reasons. The less biased a consumer evaluates a notice about your company to be, the more they are likely to trust it. Press releases, though usually promotional in nature, come across as less salesmanlike than an on site service pitch. If you have been looking into your options for news wire services to alert others to updates about your business, then here are three options you should keep in mind.
1.Free Press Release Services
There are many websites promising tons of exposure for free. The truth is, however, that rarely do these websites actually post your content in places anyone is likely to view it. A study by Vitis Public Relations found that out of 60 free sites they researched, only a handful managed to get their postings come up in Google search results. Sites worth checking out include Idea Marketers, PR Fire, and Online PR News.
2. The Best Press Release Sites
In most situations, the best possible service you can receive usually comes at a price, and such is the case for press releases. According to the website Top SEOs, the three best press release websites are PRWeb, Market Wire, and SBwire. PRWeb has clients such as Walmart and TNT Communications in their rankings, and is in the “low” price category. These sites have the best scores when it comes to providing analytics, the ease of the submission process, customer support and more.
3. Creating an Effective Press Release
When you write up a press release, you want it to be effective in getting people’s attention. Keep in mind that even to industry insiders, you want to keep things engaging and relevant, and not bog readers down with unnecessary asides. Highlight the newsworthy aspect of your release. Ideally, you should be announcing something, whether it’s as big as $1,000,000 in profits or simply new employees being brought on board. Make it a small story for your audience. Use a journalistic tone and do spell and grammar checks. Catchy titles also help. Some of the most popular titles on PRWeb, as released in their top 25 list, include references to celebrities, Christmas, dieting, scary infestations, and more.
What are your thoughts on news wire services? Let us know in the comments